E-commerce Blog

October 10, 2008

The Cost Per Click Spend Control Formula

Every dealer knows the value of a properly managed Pay-Per-Click advertising campaign. It is relatively easy to get involved with Google AdWords as well as Yahoo and MSN pay per click (PPC) advertising. While it can be relatively simple to launch a campaign, if you expect to turn a profit you had better understand the math behind your campaign ROI and have a strategy to not only manage campaign spend but also improve landing page conversion. Consider this: If you sell a product for …

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title=”The Cost Per Click Spend Control Formula”>The Cost Per Click Spend Control Formula

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