E-commerce Blog

October 10, 2008

Marketing Waste vs. Marketing Investment

Make more sales with your website at one quarter the cost. That’s the definition of an “investment”. How many times do I run into people that say they have a website, but when pressed say they don’t have it optimized under either SEO (Search Engine Optimization) or PPC (Pay-Per-Click). Who would even think of buying business cards and then keep them in their drawer? Who would make yard signs and keep them in their garage? Who would take a listing and then keep the marketing of it a secret? Th

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title=”Marketing Waste vs. Marketing Investment”>Marketing Waste vs. Marketing Investment

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