Why is Lonely Planet buying traffic?
One of the ways we earn a living out of Travelfish is through online advertising. We’ve got direct advertisers like AirAsia, but we also run Google Adsense intermingled with these adverts. All manner of adverts can appear in the Adsense adverts, but they’re generally fairly topical. This morning I saw something I hadn’t seen before — an advert on the front page of Travelfish for Lonely Planet (see screenshot below). The ad read: “Airport backpackers Book this hotel and other places recom
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title=”Why is Lonely Planet buying traffic?”>Why is Lonely Planet buying traffic?