Pay-Per-Click Averages Hide Incremental Realities
You\’re hitting your pay-per-click (PPC) efficiency targets and everyone is pleased with the results. Congratulations, but are you wasting money in your PPC program? Averages often hide waste, and in this economy it may be worth taking a look at how you\’re getting to that average. Suppose you budget $200 to …
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title=”Pay-Per-Click Averages Hide Incremental Realities”>Pay-Per-Click Averages Hide Incremental Realities