SEO vs PPC in terms of results
SEO vs PPC in terms of results June 18th, 2008 SEO is search engine optimization, specifically talking about organic results (search engine results) you see when you enter a keyword into a search engine. PPC (Pay-per-click) is paying a set amount per click for a sponsored result above the organic results. Which is better? Ideally, you would use both, but let’s take a look at some of the pros and cons of …