IAB : Great Debate: Online, Offline or Both
Moderator: Patrick Keane, EVP / CMO, CBS Interactive Steve Robinson, President & Founder, Panache Ian Schafer, CEO, Deep Focus Patrick: Upfront is this week. How is money positioned in terms of an upfront, and will we see “meaningful” budgets move over? Steve: We see multiple approaches. Seeing early adopters consuming all their video online, but you need to have the ability to scale the buy. Need to know that ad formats will work across all of these platforms. Ian: Upfronts are like Doub